Columbus State x Athletic Solutions

COLUMBUS, Ga. | As name, image, and likeness opportunities continue to expand at the NCAA Division II level, Columbus State University Athletics is launching an initiative to ensure Cougar student-athletes are afforded the same opportunities as other student-athletes in the competitive DII landscape through a new partnership with Athletic Solutions by launching the Cougar Authentic Apparel shop. 

Launching today, the Cougar Authentic Apparel shop will feature a wide variety of official CSU Athletics apparel, sport-specific merchandise, and personalized NIL merchandise for student-athletes who opt in to an NIL Locker Room. Merchandise available includes sweatshirts, T-shirts, hats, kids clothing, accessories and more.

"This partnership creates an exciting new way for Cougar fans to represent Columbus State Athletics while directly supporting our student-athletes," Director of Athletics Justin Hay said. "The more our fans and alumni wear, share and consume all things CSU Athletics, the further our brand carries, uniting Cougars across the globe." 

Each student-athlete can opt-in to receive a personalized storefront featuring custom apparel, with a portion of every purchase directly benefiting the athlete. Participating Cougars will also receive access to a player portal, on-demand payouts, and marketing resources to help promote their storefronts. 

"Partnering with Columbus State to bring NIL Locker Rooms to life celebrates every athlete's individuality and passion while strengthening the Cougar brand," Athletic Solutions President and CEO Tom Feiden said. 

Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, helping collegiate student-athletes generate revenue and grow their brands. 

The official Columbus State Athletics online shop launches Tuesday, Sept. 22, at csucougars.com/shop.